THETOPOZICEV

The term is industry slang, not a Google concept, which is worth knowing before you use it in a client deck. Practitioners say link juice to describe the ranking value a page passes along when it links out — a rough shorthand for something the original PageRank paper described mathematically. The metaphor is imperfect in one important way: value isn’t a fixed volume that drains as you pour it, but it’s close enough that the plumbing analogy still helps people reason about site structure.